LAMAR ROMERO

Founder | Chief Executive Dragon

Lamar Romero is the co-founder and CEO of Dragon Spirits Marketing Inc., a marketing and technology company taking several industries by storm. Dragon Spirits Marketing Inc. was established on the belief that the brand activation space, also known as the promotional model or experiential marketing space, was, and continues to be, in great need of disruption. 

Lamar helped to create and acted as project manager for Dragon Spirits' in-house designed technology, affectionately named the DEN (Dragon Engagement Network). The DEN is built to allow Dragon Spirits Marketing’s clients direct access to our Dragons, or brand ambassadors, with the ability to hand-select the right Dragon for any job. With the DEN clients can build and design education modules and tests for product knowledge and storytelling, create and manage various types of consumer engagement events, pilot customer after-event reports, and indicate favorite Dragons for future consumer engagement activations.

Before devoting full time to Dragon Spirits Marketing Inc., Lamar served as Vice President of Sales and Strategy for OwnLocal, a Y-combinator company with a mission to save the newspaper industry. Prior to that, Lamar was Chief Funding Officer for Romero Capital and Funding, a firm dedicated to providing funding for small businesses during the financial crisis of 2009-11. 

It's a pretty unusual journey from technology to finance to booze; a journey Lamar is happy to (try) explaining to anyone who asks. However, this crazy experience is exactly what led Lamar to create the only company in the promotional marketing space that combines brand learning, emotional sales training, and a fresh, proven approach to consumer engagement and experiential marketing. 

Lamar feels "lucky" to be married to co-founder, Laura Valentino Romero, ask anyone who knows her. They are currently raising two fledgling Dragon boys and they are enjoying their later entry into parent life.

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